Let’s start this article with 3 ads addressing the most interactive search phenomenon, voice search. Voice search is taking over. Voice recognition is currently a $500 billion-dollar industry with a mammoth 1 billion voice searches per month in 2018...
Read MoreWhat’s the first thing that comes to mind when we say, ‘a curvy tick mark’ or ‘a big yellow arch’. Chances are, you would have instantly recalled the iconic idents of Nike and McDonalds respectively. That, fellow marketers, is the power of design...
Read MoreThe Fyre festival was (supposed to be) a luxury VIP festival experience for affluent people, packaged as vacation get-away – combining music concerts, food, art and exploration on a private island in the Bahamas. Instead, it turned out to be....
Read MoreMarketing tools have been re-invented, the stage has been set, and the audience is programmed to receive. It’s the perfect setting for a perfect play into the future. The deliverables are futuristic, and if they aren’t, they can be immediately corrected by illusion....
Read MoreTechnology, the internet and smartphones have made it simple enough even for a 13-year-old to make high quality videos. Videos of funny cats, DIY fashion videos, cooking videos, review videos…in fact there isn’t a subject under the sun....
Read MoreMove over Facebook, Instagram has emerged as ‘The’ place for visual content marketing, especially in the lifestyle and fashion space. But given that new innovations and features mushroom every other week, it becomes a challenge for a brand to plan its digital strategy, budgeting, resources and other factors. This ultimately drives brand marketers into a tizzy....
Read MoreHave you seen this icon in your camera app recently? Wondering what it is? Go on, click on it, it won’t bite… rather it’s going to give you a chance to take a bigger bite of market share for your business. This,…
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